All marketing activity should start with a good marketing strategy and plan
Many businesses make the mistake of undertaking marketing communications activities on an ad-hoc basis. These marketing activities are often reactive rather then proactive in response to circumstances such as declining sales or changes in competitor activity.
There are many problems with a ‘just-do-it’ approach to marketing communications. They lack focus and direction, are inconsistent in approach and more often than not, they have little or no impact and can be very costly.
The execution of all marketing projects is only as good as the strategy and plans behind them. Marketing planning ensures that you don’t waste time, money and effort by ensuring that all of your marketing activities are planned, integrated and will deliver on your business and marketing objectives.
I provide a range of marketing strategy and planning services including:
Marketing Audit & Plan
A review of your current marketing approach, recommendations for improvement and a detailed plan setting out all of your promotional and communications activities for 12 months to help you improve results.
Marketing Action Plan
A plan outlining all of the tasks required to put into action a specific marketing communications campaign or project.
Putting your plan into action
Both the Marketing Audit & Plan and Marketing Action Plan are presented in a format that you can put into action immediately yourselves. You are under no obligation to retain me for further work, however, if you decide that you need help implementing any aspect of the plan, I provide an Outsourced Marketing Manager service whereby I can provide marketing support to you for an agreed number of hours/days per month or a fixed fee for marketing projects at an affordable price.
Get in touch Contact Jacquie Hudson for more information about our marketing strategy and planning services.